ACoS: Advertising Cost of Sales
ACoS = (Ad Spend / Ad Revenue) × 100. Lower ACoS = more efficient advertising.
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TACoS: Total Advertising Cost of Sales
Includes organic sales. Declining TACoS indicates growing organic strength.
ROAS: Return on Ad Spend
Inverse of ACoS. ROAS of 4:1 means $4 revenue per $1 spent.
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Strategic Application
Use ACoS for daily optimization, ROAS for cross-platform, TACoS for monthly business health.
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