Rankable by MaverickX
Amazon storefront optimization
Most Amazon shoppers never scroll past the first screen of results. Rankable scores your Brand Store and listings on the signals that decide where you rank, how often you get browsed, and whether shoppers who land on your page actually buy.
- Brand Store pages and individual listings scored together
- Store + ASINBrand Store pages and individual listings scored together
- Coverage gaps against real category search demand
- Keyword reachCoverage gaps against real category search demand
- Side-by-side benchmark against the ASINs outranking you today
- CompetitorsSide-by-side benchmark against the ASINs outranking you today
- Full storefront breakdown at no cost
- Free reportFull storefront breakdown at no cost
In short
Get found by more Amazon shoppers. Rankable audits your Brand Store and listings for search rank, keyword coverage, A+ content and conversion signals — free report.
- Store + ASIN — Brand Store pages and individual listings scored together
- Keyword reach — Coverage gaps against real category search demand
- Competitors — Side-by-side benchmark against the ASINs outranking you today
- Free report — Full storefront breakdown at no cost
Being on Amazon is not the same as being found on Amazon
Amazon is a search engine first. Shoppers type a need, scan a handful of results and buy. If your titles, backend terms and category placement do not match how people actually search, your listings sit on page three regardless of how good the product is.
Discoverability is not only keyword rank. Browse-node placement, Brand Store structure, related-product carousels and sponsored eligibility all decide how many shoppers ever see you. Then conversion signals — imagery, A+ depth, reviews, price — decide whether Amazon keeps showing you.
Rankable audits the full path: how shoppers reach your listings, what they see when they get there, and where competitors are taking the traffic you should be capturing.
- Find keyword and backend-term gaps against real category demand
- Score Brand Store structure, navigation and shoppable modules
- Check browse-node and category placement for each ASIN
- Flag A+ / Premium A+ modules with thin copy or missing alt text
- Analyze review volume, recency and sentiment themes by ASIN
- Benchmark against the competitors ranking above you today
What Rankable checks
What Rankable checks on an Amazon storefront
Amazon-specific scoring — not a generic web audit. Every check maps to something you can change in Seller Central or Vendor Central this week.
Keyword coverage and rank
Which category terms you rank for, which you are missing entirely, and where a title or backend fix moves you onto page one.
Brand Store architecture
Category pages, subpages and navigation depth. Flat single-page stores lose browse traffic and give shoppers no path deeper into your range.
Title and bullet quality
Keyword coverage without stuffing, plus concrete specs and use cases that help shoppers self-qualify quickly.
Backend search terms
Unused byte allocation, duplicate terms and missed long-tail variants that quietly cap your indexed reach.
A+ and Premium A+ content
Module coverage, comparison charts, image alt text and whether the copy states real differentiators.
Competitor benchmarking
Rankable pulls the ASINs winning your top search terms and compares titles, imagery, A+ depth, price and review velocity against yours, so you can see exactly what is beating you.
Review and conversion signals
Rating trajectory, review recency, imagery and price competitiveness — the inputs Amazon uses to decide who keeps the placement.
Storefronts shoppers find vs storefronts they never see
The scan grades each area on the same scale. This is the difference we see between ASINs that own their category page and ASINs buried below the fold.
| Signal | Hard to find | Highly discoverable |
|---|---|---|
| Keyword coverage | Ranking for brand terms only | Ranking across head and long-tail category demand |
| Store structure | One page listing every ASIN | Category subpages with clear use-case framing |
| Bullets | Feature adjectives and capital letters | Specs, dimensions, materials and who the product is for |
| A+ content | Two lifestyle banners, no comparison chart | Full module set with a comparison chart and alt text |
| Reviews | High rating but no recent volume | Steady recent reviews with consistent quality themes |
From storefront audit to more shoppers on your listings
- 01
Paste your store URL
Rankable pulls your Brand Store and top listings and scores them against your category.
- 02
Review the gaps
You get an ASIN-level punch list plus the searches where a competitor is capturing the shopper instead of you.
- 03
Fix, then amplify
Ship the listing and A+ changes, then use MaverickX off-site traffic and editorial to drive qualified shoppers into the pages you just fixed.
Keep exploring
FAQ
Frequently Asked Questions
Score your Amazon storefront in one click
Paste your Brand Store URL and get an ASIN-level report on how discoverable you are to Amazon shoppers — free.
Or open Rankable and explore the platform first.