MaverickX
    Onsite Optimization·6 min read

    How to Get More Reviews on Amazon

    Are you trying to get more people to review your product on Amazon? Reviews are a key factor in helping a product stand out from the competition.

    MaverickX Team·Mar 8, 2023
    ME
    MaverickX Editorial TeamMarketplace Growth Editors

    The MaverickX editorial team has managed over $2B in Amazon and Walmart marketplace sales since 2011. Coverage spans publisher partnerships, attribution, off-site traffic, and performance-based growth for DTC and enterprise brands.

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    How to Get More Reviews on Amazon — featured image for MaverickX Onsite Optimization blog article

    Participate in Amazon Vine

    Amazon Vine is your best bet for generating high-quality customer reviews. With this program, select Vine Voices are invited by Amazon to review your products.

    To be in the Brand Registry, your product needs to:

    • Have a registered trademark
    • Be enrolled in Amazon Brand Registry
    • Have fewer than 30 reviews

    Scale Your Marketplace Revenue

    Join brands and creators using MaverickX to drive measurable sales through performance-based partnerships.

    Send Review Requests Manually on Amazon

    Buyer-Seller Messaging

    You can send messages to buyers through Seller Central's Buyer-Seller Messaging system. Keep messages helpful and focused on the customer experience.

    Request-a-Review Button

    Amazon's Request a Review feature sends an automated email asking customers to leave product and seller feedback. This is the safest way to request reviews.

    Use a Third-Party Review Software

    Several tools can help automate review requests:

    • FeedbackWhiz
    • Jungle Scout
    • Helium 10
    • AMZFinder

    Important Guidelines

    1. Never offer incentives for reviews
    2. Never ask for positive reviews specifically
    3. Never manipulate or fake reviews
    4. Always follow Amazon's Terms of Service
    5. Focus on providing excellent products and customer service

    Ready to Prove Your ROI?

    Connect with top marketplace brands. Track attribution. Earn more with data-driven partnerships.

    Tips for Success

    • Time your review requests appropriately (after delivery confirmation)
    • Keep messages brief and customer-focused
    • Provide excellent customer service
    • Follow up on negative feedback constructively
    • Use package inserts wisely (without violating TOS)

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