Context
- Extremely niche product (portable generator with multiple use cases)
- High price point
- High Conversion rate from our landing pages
- Higher spend from the revenue driven drove even more sales
And the results…
Case Study (Solar/Power Product)
Revenue (GMV)
$84,255.73
Brand Bonus
$8,425.57
Spent
$6,077.91
Clicks
3778
ACOS
7.21%
ROAS
1386.26%
Lifetime ACOS - 7.21%
Lifetime ROAS - 1386%
Boosts in spend drove even more sales over Black Friday / Cyber Monday
Higher price points allow for a fewer amount of conversions to break a favorable ACOS