Context
- Meditation pillow
- Low price point
- High Conversion rate from our landing pages
- Small boosts in spend from the revenue driven drove even more sales
And the results…
Case Study (Meditation/Lifestyle Product)
Revenue (GMV)
$1,320.28
Brand Bonus
$132.03
Spent
$508.30
Clicks
342
ACOS
38.50%
ROAS
259.74%
Lifetime ACOS - 38.50%
Lifetime ROAS - 259.74%
Gradual ramp period helps us to index on the top performing keywords
Once we are confident in the ACOS, then we ramp spend for more revenue