Context
- Kitchen product (kitchen torch)
- Low price point
- High Conversion rate from our landing pages
- Favorable ACOS despite low spending cap
And the results…
Case Study (Kitchen Product)
Revenue (GMV)
$3,262.35
Brand Bonus
$326.24
Spent
$904.02
Clicks
871
ACOS
27.71%
ROAS
360.87%
Lifetime ACOS - 27.71%
Lifetime ROAS - 360.87%
Boosts in spend drove even more sales over Black Friday / Cyber Monday
Lower price points allow for a fewer amount of conversions to break a favorable ACOS