Context
- Niche beauty/lifestyle product – Bath Bombs / Shower Steamers
- Low price point
- Not hitting the ACOS we wanted in the first 30 days
- Continuous optimization drove down to an extremely favorable ACOS
after 60 days
The results for the first 30 days…
Case Study (Beauty/Lifestyle Product)
Revenue (GMV)
$1,484.19
Brand Bonus
$148.42
Spent
$1,211.01
Clicks
1116
ACOS
81.59%
ROAS
122.56%
Initial ACOS - 81.59%
Initial ROAS - 122.56%
Ramp up period ACOS not where the brand wanted to be
Continuous keyword optimization is crucial for a test
Case Study (Beauty/Lifestyle Product)
Revenue (GMV)
$16,178.20
Brand Bonus
$1,617.82
Spent
$5,481.98
Clicks
5037
ACOS
33.88%
ROAS
295.12%
Post-Ramp ACOS - 33.88%
Post-Ramp ROAS - 295.12%
Slight increase in spend, resulting in higher ROAS - continuing to climb
Showcases the importance of a 90 day test in Google