Unveiling Links to Online Storefronts

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Links to Storefronts make it easier for creators to share a wider range of products with their audience in one click. Here we look at it from both the Creator side and the Brand side.

For Brands / Sellers

Why use Links to Storefronts?

  • You can present a range of your products to a particular audience.
  • You still get the 14-day tracking link.
  • It increases the chance of making a sale by presenting the end customer with a range of product options.

Are there any Downsides?

You might not have set up agreements with creators for all of your product range on a particular Storefront. In this case, the creator might prefer to use a link to an individual product since they wouldn’t earn commission on some of the products they share.

How to Search Storefronts on Amazon

  1. Navigate to → Brands and select the brand you want to work with.
  2. In the “Brand Profile” section, click on the pen icon to edit your Storefront settings.
  3. You will see a list of all of your Storefronts. This is pulled in automatically from Amazon. From here you can do the following:
    1. Open up a Storefront.
    2. Toggle ON/OFF to make a page available or unavailable to creators.
    3. Toggle ON/OFF to make a particular page your default main Storefront link.

FAQs

Why are some Storefront pages unavailable to be used?

If a particular Amazon Storefront page doesn’t have any products listed on it that are activated in MaverickX, then you won’t be able to create a link to that page in MaverickX.

What does “1/74 Active” mean?

It means there are 74 products listed on that Storefront page, but of those 74 products, only 1 product is active in MaverickX. The message is green to indicate that you can create a link to that Storefront page.

What does “0/14 Active” mean?

It means there are 14 products listed on that Storefront page, but of those 14 products, none of them have been activated in MaverickX. The message is yellow to indicate that you can’t create a link to that Storefront page.

Get Started

Storefronts are available on all plans. Simply log in and navigate to your Brand Profile to make adjustments.

For Creators

Make it easier to share a range of products with your audience by using Links to Storefronts.

Why use Links to Storefronts?

  • You can easily present a range of products to your audience.
  • You still get the 14-day tracking link.
  • It increases the chance of catching a sale since you’re presenting customers with a range of product options.

Any downsides?

The brand might not have agreements in place for their full product range on a particular Storefront. In this case, you might prefer to use a link to an individual product since you wouldn’t earn commission on some of the products that you’d be sharing.

How to Create an Amazon Storefront Link

  1. Navigate to: My Links > Storefront
  2. If you don’t have any links set up yet, you will see an empty list. Click on “Discover Brands” to add a brand. If you already have Storefront links set up, then you will see them listed like this:
  3. Next, select the brand that you want to create a Storefront tracking link for.
  4. You’ll be brought to that brand’s profile page. From here you can:
    1. Preview their primary Storefront.
    2. See the Storefront page links which already exist.
    3. Create a tracking link to a Storefront page.
  1. When you generate a Storefront link, you have a few options:
    1. Choose which Storefront page you want to create the link for. The preview button opens up the Amazon Storefront link in a new window so you can check if it’s the right page for you.
    2. It’s usually best to check the “Mobile Optimized Link” field so links are tracked more accurately between apps when a user is using a mobile device.
    3. You can also add source options or a specific tracking tag, just as you do for a single product link.
  1. Now you’ll see the Storefront you set up in your list of Storefront links. You have options to view performance, edit your link, or delete a link as highlighted:

FAQs

What’s the advantage of using a Storefront link vs a product page link?

Consider this example situation. A brand such as Black & Decker sells many different products across various categories. But if your content focuses only on juicing, it’s best to link to juicers. However, this brand might offer a variety of juicers, and you don’t want to restrict your readers to just one juicer. That’s where directing your audience to a Storefront showcasing the complete assortment of juicers comes in handy

Why are some brand Storefronts unavailable to be used?

If the Amazon Storefront page doesn’t list any products activated in MaverickX, you won’t be able to create a link to that page in MaverickX.

Will using Storefronts affect my commission?

No. The commission is calculated at a product level. Any sales going via an Amazon Storefront page are recorded on your MaverickX account in the same way as if you sent your audience to an individual product page. The difference is that you can showcase a wide range of products and therefore increase your chances of selling something.

Edit My Amazon Storefront

Storefronts are available on all plans. Simply log in and navigate to your Brand Profile to make adjustments. This feature enhances your Amazon product visibility, ensuring that your Amazon storefront attracts the right audience and drives more sales.

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