How to Grow Your Amazon Brand by Tapping into Offsite Traffic Channels

img

Editorial placements offer a powerful blend of education and trust. When your product is featured in a best-of list, gift guide, or expert roundup on a major publisher site, you borrow that site’s credibility. These pieces often include Amazon affiliate links, meaning every reader is one click away from your product.

This strategy works especially well for categories like electronics, beauty, home goods, and lifestyle products where shoppers do their homework before they buy.

The best part is that this content continues to rank and perform over time, especially when paired with SEO value and seasonal relevance.

 

Activate Social Media to Spark Demand and Send Traffic to Amazon

Social platforms are no longer just for awareness. With the rise of influencer marketing and shoppable content, social media can be a high-converting traffic source when done right.

Use creators who understand your niche to talk about your product in a way that feels authentic. This builds credibility and generates curiosity. Add Amazon attribution tags to track which influencers are driving actual conversions.

Short-form video on platforms like TikTok and Instagram Reels is especially effective. It is visual, quick to consume, and easy to link back to your Amazon page.

 

Capture Buyer Intent with Google Search Ads

When people search for a product on Google, they are already in a shopping mindset. By running search ads, you can intercept those queries and guide them directly to your Amazon listing.

Google Ads can be used to target branded terms, competitor products, and broader category keywords. To make the most of this, sign up for Amazon’s Brand Referral Bonus program. It allows you to earn a percentage back from each external sale you drive, effectively lowering your ad costs and boosting margins.

Search ads give you the chance to meet customers before your competitors do and place your product front and center at the moment of intent.

 

Final Thoughts

Offsite traffic strategies are not just a complement to your Amazon efforts. They are essential for brands looking to scale. By pushing the boundaries beyond the marketplace and reaching shoppers earlier in the journey, you can build momentum that improves everything from brand recognition to sales performance.

More traffic means more conversions. More conversions mean stronger listing performance. And stronger listings create a flywheel that drives organic growth.

If you’re ready to break through plateaus and reach new audiences, it’s time to take your traffic strategy off the platform and bring it back where it matters most—your Amazon product page.

Get Started with MaverickX

To provide you with the best service, please fill out this form and provide as much detail as possible.

MaverickX Lead Form 2025

We're excited to talk to you, please provide your full name.
Provide your contact information so we can reach out to you.
At MaverickX we understand that every business is unique and has specific needs for selling products.
Add Details
Tell us about your Amazon Store so we can better understand your needs.
Add Details
To make ensure we can provide you with the best service, please provide any additional details below.
Add Details

Register with us

Send a message

Terms & Conditions

Standard Terms & Conditions - MaverickX.io

General Service Agreements. MaverickX.io and Client will enter into written agreements for membership in the MaverickX Network and MaverickX services. Cancellation/Termination. Membership and MaverickX services may be cancelled and/or terminated at any time by either party for any reason upon thirty (30) days written notice. MaverickX membership and services automatically terminate if the other Party: a) becomes insolvent; b) files a petition in bankruptcy; c) makes an assignment for the benefit of its creditors; or (d) liquidates, dissolves, or ceases operations.           Member Benefits. As a member in the MaverickX Network, Client is eligible to receive additional MaverickX services and benefits offered by MaverickX.io from time to time. Client Data.  As a member of the MaverickX Network, Client will provide MaverickX.io requested by MaverickX.io pursuant to Client’s service agreement with MaverickX.io, access and use of certain Client data solely and exclusively within the scope and purposes of providing the MaverickX Services. Client grants MaverickX.io a non-exclusive and limited license to access and use such data solely and exclusively within the scope of the MaverickX service and Client’s service agreement. Dashboard. MaverickX.io will provide Client access and use of the MaverickX Dashboard under license as outlined in Client’s service agreement. All service reporting, analytical summaries and performance indexes will be provided to Client via the MaverickX Dashboard, unless otherwise provided by MaverickX.io. Dashboard Restrictions.  Client will not share with any third-party individual, group, affiliate, entity, business, or potential business or personal relationship, in any manner, fashion, form or media, the existence or scope of the MaverickX Dashboard or any information or data related to or derived from the MaverickX Dashboard. Service Fees.  Client will pay MaverickX.io all monthly service fee for the MaverickX services, as outlined in Client’s service agreements. Invoicing. Unless otherwise specified in Client’s service agreement with MaverickX.io, MaverickX.io will submit written monthly invoices to Client, via email or other means as determined by MaverickX.io, for all MaverickX services rendered during the previous month. Intellectual Property. AS between Client and MaverickX.io, each party owns and retains all right, title, and interest in and to their respective intellectual property, including all patents, copyrights, trademarks and proprietary materials and information. Non-Exclusivity. Nothing in the membership or agreement for MaverickX services will be deemed to limit or restrict MaverickX.io from entering into any agreements similar hereto with any other outside third parties. Client acknowledges and agrees that (i) MaverickX.io has and will continue to provide similar services to third parties; (ii) MaverickX.io can engage in transactions with third parties, or undertake its own activities, whether or not similar to the services and transactions provided or contemplated by the Agreement or which may be competitive with Client’s business or Client Products; (iii) MaverickX.io has no obligation to inform Client of its relationship with such third parties or the nature of the services provided to such third parties; (iv) MaverickX.io has no obligation to limit or modify its relationship with such third parties or the nature of the services provided to such third parties; and (v) the relationships with and services provided to such third parties do not interfere with Client’s relationship with MaverickX.io or the performance of the MaverickX service or create a conflict of interest between Client and MaverickX.io. Governing Law & Jurisdiction.  Client’s service agreement with MaverickX.io will be governed and construed in accordance with the laws of the State of Ohio, without giving effect to conflicts of law principles thereof. Client agrees and irrevocably consents to the exclusive jurisdiction of any state or federal court located in Columbus, Ohio in any dispute related to or arising out of Client’s service agreement with MaverickX.io. Force Majeure.  Neither party will be liable for any failure to perform any obligation hereunder, or from any delay in the performance thereof, due to causes beyond its reasonable control, including industrial disputes of whatever nature, acts of God, public enemy, acts of government, fire or other casualty provided that the either party affected by such event will promptly begin or resume performance, as soon as practical after the event has been abated.