Your Guided Tour Through Amazon Attribution: An Easy-to-Follow Guide

What is Amazon Attribution?

Amazon Attribution is a free analytics tool that helps brands measure the impact of their non-Amazon marketing channels on Amazon sales. It gives advertisers more information about the consumer while incentivizing them to drive more traffic to Amazon.

What is an Amazon Attribution Tag?

An Amazon Attribution tag is a unique tracking URL that you add to your external marketing campaigns. When a customer clicks on this link and makes a purchase on Amazon, you can track that conversion back to the original source.

How to Set Up Amazon Attribution

1. Sign in to Amazon Attribution through your Seller Central or Advertising Console
2. Create a new campaign
3. Add your products
4. Generate tracking tags for each marketing channel
5. Implement the tags in your marketing campaigns

Campaigns

You can create campaigns for various channels including:

• Social media advertising
• Email marketing
• Display advertising
• Search marketing
• Influencer partnerships

Metrics to Measure

Amazon Attribution provides valuable metrics including:

• Click-throughs
• Detail page views
• Add to carts
• Purchases
• Sales revenue

Best Practices

1. Create separate tags for each channel and campaign
2. Test different creative and messaging
3. Monitor performance regularly
4. Optimize based on data
5. Combine with Amazon Brand Referral Bonus for additional earnings