Context
- Health/personal hygiene product (bath spa kit)
- Gift focused, capitalizing on the holiday season
- Higher price point
- 80% increase in bidding pressure on Google over Black Friday / Cyber
Monday 2022 - Driving a favorable ACOS for a holiday test
And the results…
Case Study (Health/Lifestyle)
Revenue (GMV)
$1,059.92
Brand Bonus
$105.99
Spent
$365.42
Clicks
284
ACOS
34.48%
ROAS
290.06%
Our adjustments drove Lower Costs and Higher Revenues
Our adjustments only become more informed and impactful for Black Friday/Cyber Monday
Successful holiday testing despite increased bid pressure