Context
- Client tried running Google ads on their own
- Large loss in Google ads
- Tried a separate vendor with similar results…
- Client began test with MaverickX
- Once ACOS was not a concern, spend ramped up to optimize revenue
And the results…
Case Study (Health and Hygiene)
Revenue (GMV)
$4,270.23
Brand Bonus
$427.02
Spent
$403.97
Clicks
408
ACOS
9.46%
ROAS
1057.07%
First month of tests:
ACOS <10%
ROAS >10000%
ACOS Level that far exceeded
the brand’s standard of
success
Revenue driven despite
limited ad spend
After 30 Days of Initial Data…
- Client transparently shared the acceptable ACOS level
- Prepared to quickly shift from optimizing for ACOS to optimizing for Revenue
- MaverickX campaign managers ramped up the spend until the break even point was hit
Case Study (Health and Hygiene)
Revenue (GMV)
$20,339.15
Brand Bonus
$2033.92
Spent
$8,902.33
Clicks
8045
ACOS
43.77%
ROAS
228.47%
Blended ROAS - 228%
Blended ACOS - 43%
Maintaining a comfortable ACOS level for the brand while still refining keywords
Meaningful revenue boost with increased ad spend