12 Expert Tactics to Increase Sales on Amazon

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The Amazon marketplace is constantly evolving. With changing algorithms, heightened competition, and shifting consumer expectations, staying ahead requires more than just a good product. It takes strategy, precision, and adaptability.

 

At MaverickX, we’ve studied the moves of top-performing sellers and identified the most effective, up-to-date tactics for boosting sales on Amazon. Whether you’re launching a new product or scaling an established storefront, these 12 expert tactics will help drive visibility, increase conversions, and grow your brand.

 

  1. Target High-Intent Keywords That Convert

Generic keywords won’t cut it. To rank higher and convert faster, focus on high-intent search terms. These are the ones that buyers use when they’re ready to make a purchase. Use tools to conduct in-depth keyword research and study competitor listings and reviews to identify unmet needs. Then, incorporate those keywords into your titles, bullet points, and backend search terms.

 

  1. Elevate Your Visuals

Your product imagery is your storefront. Use high-resolution images, lifestyle shots, and comparison infographics to tell a story. Amazon’s A+ Content gives you even more room to showcase your brand with modules like charts, videos, and enhanced visuals. All of these can improve engagement and boost conversions.

 

  1. Price Strategically — Not Just Competitively

Instead of a race to the bottom, take a value-based pricing approach. Use real-time competitor monitoring tools to stay agile and align your pricing with demand, seasonality, and margin goals. Offering consistent value builds customer trust while helping you win the Buy Box.

 

  1. Leverage Amazon Deals and Coupons

Running Lightning Deals, coupons, or percentage-off promotions creates urgency and boosts visibility. These promotions also signal to Amazon’s algorithm that your product is performing well, helping to improve organic rankings and accelerate sales momentum — especially during high-traffic events like Prime Day.

 

  1. Master Inventory Management

Running out of stock not only loses sales, but tanks your rankings. Overstocking, on the other hand, leads to costly storage fees. Use demand forecasting tools to maintain the right inventory levels and avoid disruptions. Staying in stock = staying visible.

 

  1. Win the Buy Box (Featured Offer)

Over 80% of Amazon sales come through the Buy Box. To win it, you need strong seller metrics, fast shipping, and competitive pricing. If you’re FBM, consider switching to FBA for increased chances. Use analytics to monitor your Buy Box share and adjust accordingly.

 

  1. Run Smart Amazon PPC Campaigns

Amazon PPC is essential to visibility. Use Sponsored Products for search relevance, Sponsored Brands to build brand equity, and Sponsored Display for retargeting. Optimize campaigns based on ACoS (Advertising Cost of Sale), CTR, and conversion rate data to maximize your ROI.

 

  1. Use Amazon DSP for Retargeting and Awareness

For more advanced advertising, Amazon DSP allows you to run programmatic ads both on and off Amazon. This includes retargeting shoppers who viewed your listings but didn’t convert, and building brand awareness through top-of-funnel campaigns. It’s especially useful for established brands looking to scale.

 

  1. Drive External Traffic to Boost Rankings

Amazon rewards listings that drive traffic. Run ads on Google, TikTok, and Meta platforms, or partner with influencers to build buzz. You can also use email campaigns or SEO blog content that leads to your Amazon pages. Track performance using Amazon Attribution to see what works best.

 

  1. Optimize for Customer Sentiment

Positive reviews and ratings increase conversion rates and credibility. Encourage satisfied buyers to leave reviews using Amazon’s Request a Review button or automated follow-up messages. Analyze negative feedback to identify and fix issues that may be costing you sales.

 

  1. Engage Customers with Amazon Brand Tools

Use Brand Registry benefits like Brand Analytics, Customer Engagement Campaigns, and Manage Your Experiments to better understand your audience and test what content performs best. These tools give you actionable data to make smarter decisions.

 

  1. Continuously Monitor and Adapt

The Amazon landscape changes rapidly. Stay competitive by regularly reviewing your product performance, competitor strategies, keyword rankings, and customer feedback. Agile brands that test, learn, and adapt quickly are the ones that win long-term.

 

Final Thoughts

Success on Amazon isn’t a one-time effort, but an ongoing commitment to learning, optimizing, and evolving. These 12 tactics offer a framework for growth, whether you’re just starting or scaling a seven-figure brand. Embrace the tools, focus on your customer, and keep testing.

 

At MaverickX, we’re here to help you outmaneuver the competition and unlock your full sales potential on Amazon.

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